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Video Marketing
Monday, June 3 @ 12:00 AM - Friday, June 28 @ 12:00 AM
Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the “know, like and trust,” factor with your audience. In this course you will discover how to use simple online videos to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness. Find out how to shoot simple, effective videos without costly fancy equipment or savvy technical skills. Discover the secrets to creating content that commands attention. Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7 — even while you sleep.
Agenda
Unit 1
Video Marketing Essentials & Techie Tools
-Camera equipment
-Lighting & Sound
-YouTube 101
Unit 2
Crafting Compelling Content
-Scripts
-What type of video to shoot & when
-Keywords are key
Unit 3
Hooks, Headlines & Traffic Building Secrets
-5 Hot Hooks
-Create Attention-Grabbing Headlines
-Video Search Engine Optimization
Unit 4
The Details That Deliver
-Video idea Hot Zones
-Promotional videos that pop
-Sales Video Script
