Principles of Marketing for Nonprofit Organizations
Short Description: When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Marketing is the way that nonprofits determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.
Instructor Description: This course has a “Mentor Expert” helpdesk feature. Learners have the ability to submit questions directly to an expert in the field you are studying.