Pay Per Click Marketing
Short Description: Pay per click (PPC) marketing is a highly specialized area of search engine marketing that allows businesses to promote their Web sites by paying for exposure in the paid ads results of major search engines, including Google, Yahoo! and Bing. Pay per click ads are delivered in response to keyword searches and appear under the heading “sponsored results” or “featured listings” for relevant search queries. Our pay per click certification program consists of three modules:
Pay-Per-Click Marketing 101 provides students with the basic knowledge needed to set up, monitor, and run successful pay per click campaigns in search engines and their networks of partner sites. Over the course of the module, students learn the proper steps involved in setting up PPC campaigns in Google AdWords and Yahoo! Search Marketing. Pay-Per-Click Marketing 201 takes your knowledge of pay per click advertising to the next level and teaches you how to improve the ROI of your individual pay per click campaigns by improving the click-through and conversion rates of your ads. You’ll also learn how to create highly effective landing pages, how to measure the effectiveness of your campaigns, and how to conduct split tests of your ads. Keyword Research 101 teaches students the process used by successful pay per click professionals when determining the most appropriate keywords and phrases to target in search engines. You will also learn how to identify so-called “long-tail” keywords which typically have much higher conversion rates than broader, more generic keyword phrases.
Instructor Description: Though this program is a self-paced program it is supported by an educational mentor. Educational mentors are subject matter experts who have years of experience in their field as well as the necessary educational training and credentials to work as an expert. The mentor is available to answer any questions a learner may have including questions on course content, course material, certifications, and even industry questions. Mentors also monitor the progress of learners to ensure training retention and program advancement. In eLearning, motivation is a key tool to success. Because of this, mentors provide encouraging comments, feedback, and coaching to motivate learners throughout the duration of the program to support completion and success!