Marketing, Sales and Customer Service Management (CSM)
Short Description: This course offers a comprehensive exploration of how successful marketing and branding guides a company’s business strategy and influences, discovers, and creates a demand for fitness services and products. Examination of the elements of the marketing mix as they pertain to the fitness enterprise include sales and service management strategies, customer relationship management methods, and sales techniques in fitness.
Instructor Description: This course is completely self-paced. Students have access to the Student Helpdesk where they can ask any questions related to the experience or curriculum.