Marketing and Business Manager Professional Program
Short Description: The principles and practices of management are fundamental to any organization. Good management is important in starting a business, growing a business, and maintaining a business once it has achieved some measure of success. This program introduces you to the four essential functions of successfully managing a company, employees, and assets: planning, organizing, leading, and controlling. As Consumers, we each experience what could be marketing case studies every day. We are exposed to thousands of advertising messages. We develop needs, research solutions, evaluate options, make purchases, and experience satisfaction or disappointment. This makes marketing a particularly stimulating subject for teachers and learners, since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumer’s choices. Our course will lead the exploration of the leading edge of this paradigm shift that is now underway. Our course introduces students to the concepts and processes of marketing and takes them deeper into the work of marketing. In a professional setting, chances are all of us have been asked to manage projects, whether large or small in scope. This program provides a solid basis for individuals who would like to understand the field of project management and the concepts used to successfully deliver projects. We cover the “big picture” by developing project objectives, analyzing appropriate timelines and organization and roles and responsibilities of participants and stakeholders. After taking this course, students will be prepared to discover concepts, tools and ways to manage projects to achieve positive outcomes.
Instructor Description: Though this program is a self-paced program it is supported by an educational mentor. Educational mentors are subject matter experts who have years of experience in their field as well as the necessary educational training and credentials to work as an expert. The mentor is available to answer any questions a learner may have including questions on course content, course material, certifications, and even industry questions. Mentors also monitor the progress of learners to ensure training retention and program advancement. In eLearning, motivation is a key tool to success. Because of this, mentors provide encouraging comments, feedback, and coaching to motivate learners throughout the duration of the program to support completion and success!