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LinkedIn for Business

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LinkedIn is the most popular business social network and the website for professionals to network, build business relationships, and provide or receive referrals. Most people rarely get beyond setting up a profile and therefore miss out on all the advanced features that have come to make LinkedIn so popular. Learn how to set-up your personal profile so that it gets noticed by others. Discover how LinkedIn can be used to generate leads, recruit new employees, and find new jobs. This class will cover all the intricacies of LinkedIn to help you create, customize, and optimize your presence on LinkedIn.


Unit 1
LinkedIn Overview and the Personal Profile
How to network online and where LinkedIn fits on the social network continuum
Learn what can you do with LinkedIn and where it fits in your business
Set your goals for using LinkedIn
Discover the basic elements of LinkedIn and how it is different from other networks
Set-up your LinkedIn account and create your personal profile

Unit 2
Complete and Optimize Your LinkedIn Profile
Learn to manage your account settings
Build Out Your Profile
Customize all your profile element to get noticed and found in search
Tips and Tricks that make for a great LinkedIn Profile

Unit 3
Communicating and Connecting on LinkedIn
How to connect your profile with your contacts and finding strategic contacts
Send messages and understand the hidden culture of LinkedIn
Discover how to use recommendations and endorsements effectively
Join and participate in groups that are important to your professional goals
Learn how to communicate with your connections through the activity feed

Unit 4
Groups and Business Pages: Hidden Gems of LinkedIn
Learn how to run your own group and be a community manager on LinkedIn
Discover how to build your company page on LinkedIn
Review the paid options for LinkedIn services
Final Tips & Additional LinkedIn Features


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