Improving Email Promotions

Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates. Learn how to improve your email promotion and responses with tracking and testing. Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well.

Agenda

Unit 1
Why email marketing
Targeting promotions in the Internet Age
Return on Investment (ROI) for email promotions
The importance of permission marketing, relevant content, and opt-out options
Integrating email promotion with other kinds of marketing

Unit 2
How email works
How commercial email vendors function
Analyzing Open, click through and conversion rates
Cleaning and updating email lists
How HTML and text emails differ

Unit 3
Writing email copy
Writing a good subject line
Writing email body copy
Writing response and action copy
Design and formatting email promotions

Unit 4
Testing and tracking emails
Frequency and best times to email
How to test different emails
Following up on inquiries
Creating a one year email marketing plan