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Entrepreneurial Marketing

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To succeed in today”s marketplace, entrepreneurs must know how to effectively market their product or service. This course offers you a step by step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts.

Agenda

Unit 1
The Customer as the Driver
– Marketing Decisions Framework
– Positioning Your Product or Service
– Marketing Strategies and Goals

Unit 2
Communicating Value to Customers
– Key Selling Messages
– Creating Emotional Connections
– Personal Selling
– Networking: Your 30-Second Introduction

Unit 3
Creating a Strong Brand
– Managing the Marketing Mix
– Marketing on a Shoestring Budget
– Your Marketing Calendar
– Implementing Your Plan

Unit 4
Building Customer Relationships
– Tools to Meet Your Strategic Goals
– Online Opportunities and Social Media Checklist
– Generating Buzz: Word-of-Mouth Marketing
– Measuring Effectiveness