Boosting Your Website Traffic

Acquire the basic skills to boost your website traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well.

Agenda

Unit 1
Why web site analysis works
Why web site managers analyze their visitor traffic
Creating goals and objectives for your web site
Understanding the web site visitor experience
How data analysis can improve web site outcomes

Unit 2
How Google Analytics functions
Setting up Google Analytics accounts
Analyzing traffic sources and visitor traffic
Redesigning pages to improve retention
Testing web site versions with Google Optimizer

Unit 3
Search Engine Optimization
Understanding how page ranking and positions are determined
Redesigning the title bar, alt tags, heading area, and links your URL
Keyword density and rewriting web page copy
Strategies to improve your page rank

Unit 4
Moving to Web 2.0
Generation Y and the Web 2.0 Attitude
Developing user-created content
Creating interactive web sites
The future of web sites