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Advanced Inbound Marketing

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Get under the hood of inbound marketing and learn how to monitor measure and manage the integrated results of your inbound marketing activities at a more advanced level. We’ll focus on the data that actually matters and how it is influenced by visitor/user engagement. Gain deeper insights into user behavior; learn how to track meaningful conversions, measure visitor engagement and how to use landing pages more effectively – including how to create forms that get results.


Unit 1
Visitor engagement
Understanding the user experience – fact and friction
Identifying your metrics – tracking the right things
Integrating social media & email marketing results

Unit 2
Analyzing visitor behavior
Tracking & heat-mapping software
Understanding Google Analytics – the key numbers
Data analysis – entrance/exit pages etc.

Unit 3
Leveraging conversion pages
Landing page design best practices
Landing page optimization – step by step
Build Successful Forms for data collection

Unit 4
Conversion tracking
Defining the conversion process
Using G/A funnels & goals
How to identify friction in the funnel (user experience)


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